Commenting: An underrated way to build authority and increase engagement on social media
The comment section is prime real estate on social media. When utilized effectively, it can be a powerful tool for enhancing your online presence, establishing authority within your field, and nurturing valuable relationships. In this article, we delve into the art of commenting on social media, offering insights and strategies to make the most out of this underrated section.
Respond to comments on your own posts
One of the fundamental ways to harness the potential of the comment section is by responding to comments on your own posts. This not only increases engagement on your current post but also sets the stage for future interactions. When your audience sees your active participation, they are encouraged to leave comments on your subsequent posts. This simple act can lay the foundation for lasting connections with those who engage with your content.
Tips on responding to comments
Responding to comments may seem straightforward, but there are nuances that can elevate your interactions
Respond to all comments, even if it’s just to say "thank you." While it may be challenging to respond to every comment on viral posts with hundreds of responses, try to respond to as many as possible in these scenarios. Each response is an opportunity to build rapport.
Try to respond to comments within a day or two of being posted. Responding during this period keeps the conversations going, increases the reach of your post, and creates a sense of real-time interaction. You can gain new perspectives, information, and ideas by participating in conversations.
Address the commenter by name and respond to their specific points. Personalization helps to build relationships with commenters and shows you value their contribution.
If the commenter asks a question, try your best to answer it thoroughly and informatively. Beyond being helpful, this practice mines valuable feedback and insights from your audience. Paying attention to comments can help you understand your audience’s needs, preferences, and pain points.
Even if you disagree with a commenter, be polite and professional in your response. Occasionally, you may come across comments you disagree with but you should remain polite and professional during the debate. Avoid personal attacks and inflammatory language.
Commenting for Visibility and Authority
Beyond your own posts, actively participating in discussions initiated by others can significantly boost your visibility and authority. By following top voices in your field and being among the first to leave thoughtful comments on their posts, you can effectively introduce yourself to a broader audience.Don't just leave a generic comment like "great post!" or "I agree."
Tips on how to make the most out of commenting
Be selective about the posts you comment on.
Only comment on posts that are relevant to your expertise and interests, and that you can add value to.
Be thoughtful and insightful in your comments. Avoid leaving one-word comments or comments that simply repeat what the author has already said. Instead, share your own unique perspective or insights on the topic.
Be respectful and professional. Even if you disagree with the author, be respectful of their opinion. Avoid making personal attacks or using inflammatory language.
To further illustrate the art of valuable commenting, here are ways you can leave meaningful comments
Ask thoughtful questions
Asking questions that show you're interested in the topic and that you're thinking critically about it can create engaging conversations
Share your own experiences and insights
Offering your own experiences and insights enriches the conversation, positioning you as an expert and mentor to others.
Offer your help or advice
If you can help someone with a problem or provide them with valuable information, do it.
Promote your own content
Occasionally mention your own blog posts, articles, or other content in your comments if they are relevant to the current conversation. Be careful not to come across as spammy.
Incorporating these practices into your social media interactions can transform the comment section from mere digital real estate into a thriving ecosystem of meaningful connections and shared expertise. Approach commenting as an opportunity to share knowledge, learn from others, and foster meaningful digital connections.
Commenting is a great skill to add to your brand’s ecosystem. Read my previous article to learn more about what a holistic brand ecosystem is made up of. Follow me on LinkedIn to learn more ways to build a great personal brand that will help you achieve your business goals!
